PRO Luxe rolling paper
Graphic Design, Marketing, Illustration
2012
Launching campaign for Pro Luxe, a brand of rolling paper.
- Product launching campaign
- ...PORT... : Pro Luxe é uma marca que papel de cigarro que quis entrar no mercado israelense. Nós focamos no público frequentador da noite - pessoas jovens que vivem nas grandes cidades como Tel Aviv, que gostam de sair para um bar, club ou festival, mas que também gostam de ir à praia durante o dia. Pessoas que gostam de se divertir na vida.Vários materiais foram feitos: bandeiras em corrente para os PDVs, bandeiras grandes para os eventos de maior porte como festivais, adesivos para PDV e para carros, hotsite e camisetas. Tudo com um conceito em inglês ("Como ser um Pro") e um em hebraico ("A próxima enrolada") e ilustrações que mostravam estilos de cigarro bastante complexos de serem feitos....ENG... : Pro Luxe is a brand of rolling paper that wanted to get into the israeli market. We targeted the audience of the nightlife - young people living in the big cities such as Tel Avi, that like to go out at night for bars, clubs and festivals, but also go to the beach during the day. People that have fun in their lives.Several materials were created: chain flags to put inside the selling points, flags to put on bigger events such as festivals, stickers for cars and shops, hotsite and t-shirts.
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