CapoeiRio Logo
Branding
2012
Logo design for the capoeira event called CapoeiRio.
- Capoeira is Rio is Capoeira
- Logo design for the event of Constramestre Coyote from Centro Cultural Senzala, called CapoeiRio.The name of the event plays with the words capoeira and Rio de Janeiro, city where it takes place and where the particular game/fight style of the Senzala group was born. So, as a reference to the group's origin and in order to place the event on the city's calendar, the logo was made to reflect Rio's biggest natural symbol - the sugar loaf - but on a non-conventional way, molding it into the player's body.The idea is to expand the identity to embrace other monuments and symbols of Rio de Janeiro, always placing the capoeirista as an intrinsic part of the city, as part of its culture.


