Radio Gruta Logo
Branding, Graphic Design
2012
Logo and visual identity created for the extinct online radio called Radio Gruta.com.
- Radio Gruta Branding
- This is an unfinished project, since the online radio unfortunately stopped their programming due to lack of investment. Being an online radio on a country that hasn't got good mobile internet connection is a tough task.But it was a real pleasure developing their identity, even so.The idea was to have a special seal for each program, all of them under the same identity. The colors used were chosen to reflect a more mature side of Brazil, escaping from the usual bright yellow + grass greenformula. Everything was meant to connect the brand the the "carioca lifestyle", but on a more modern and alternative way - that's why the rounded shapes and bold strokes used to create the type and symbol.
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